HELTER, a new brand devoted to functional minimalism launched their latest collection on Saturday at London Fashion Week. They are one of many brands opting for the rising concept of 'see now buy now', meaning all the clothes can be purchased from the day of the presentation, rather than waiting until next year to release them. 

The inspiration for the collection was the sea. While you might typically associate it with curves, and fluidity, the duo behind HELTER re-imagined sections of marine life and positioned them across the mechanical parts body. The recurring slits in the collection were said to mimic gills.

I thought the pieces were interesting and dynamic, and still very wearable. You can see the priority of functionality, and that its influence perhaps enhanced the geometric theme.

The presentation was set in a geometric black room, with glowing beams, said to mimic rays of sunlight that penetrate the sea.

The HELTER presentation accomplished a perfect balance of modern simplicity. I look forward to seeing where the brand goes next!


1 comment

  1. This collection is very different from my usual taste but everything is so slick and minimal and cool that I can't help but love it! xx