Although I miss the elegance and space of Somerset house, Brewer Street does have a certain bustling charm which seems fitting for London Fashion Week. The chaos of running in and out of back streets, trying not to get hit by executive cars driving in and out of the venue, whilst photographing people or being photographed - it's lively to say the least. This year, to change it up, I thought I'd make a short video showcasing some of the colourful characters of Soho during fashion week. Watch above or click HERE.


The final presentation I saw at London Fashion Week was the Omer Asim SS17 collection. Titled 'Reversed sensory', it was definitely on the editorial side, and to me it seemed more like art installations than anything else.

The models had painted black hands and feet, empathising with the black painted motifs on the clothes.

Omer Asim studied architecture as part of his eventual route to fashion design, and I think you can see this in the clothes, with the strong geometric lines and bold industrial jewellery.


HELTER, a new brand devoted to functional minimalism launched their latest collection on Saturday at London Fashion Week. They are one of many brands opting for the rising concept of 'see now buy now', meaning all the clothes can be purchased from the day of the presentation, rather than waiting until next year to release them. 

The inspiration for the collection was the sea. While you might typically associate it with curves, and fluidity, the duo behind HELTER re-imagined sections of marine life and positioned them across the mechanical parts body. The recurring slits in the collection were said to mimic gills.

I thought the pieces were interesting and dynamic, and still very wearable. You can see the priority of functionality, and that its influence perhaps enhanced the geometric theme.

Edeline Lee SS17

After gushing over Edeline Lee last season, I was very excited to see the designer's latest creations yesterday to start my London Fashion Week. 

Each look had an individual feel, but the collection was made cohesive with gingham prints, pleats and pastel stripes.

There was a nice balance of feminine, elegant dresses and more androgynous, quirky pieces, brought together with baseball socks and platform sandals.

I thought the set choice was really interesting with industrial images projected behind such playful clothes.

Lily Lily Rose

I have a fascination with teenage bedrooms. There's something special about how your self discovery is embodied in such a small space. Your teen bedroom is like an evolving museum of your life so far, reflecting on what you've done and what you're interested in. I always enjoy meeting new people, seeing what their room is like, and connecting the dots between them and the space they've created. One of my favourite examples is my friend Lily. Her room is such an accurate representation of her; it's hard to put into words. Instead, enjoy this short film I made of her room and these photographs.

Fashion and Feminism: Partners in the Digital Age

I was interviewed by Ramona Mag this week, and also wrote an article for them on fashion and feminism. Read an excerpt below.

"In my view, one reason some people firmly believe that fashion and feminism can’t sit comfortably together is because, throughout history, fashion has often been an enemy to women and worked against them. It has, at times, objectified them, and pigeonholed them. Women have developed looks that appeal to the standards set by men, and been judged purely on their physical qualities—qualities men have dictated were attractive at any given moment in time. Women have been criticised for wearing too much makeup, or not enough. Victim blaming is prominent in rape culture, suggesting that what a women wears dictates her accountability in sexual assault. Fashion is a factor of gender roles that remain present in today’s society.
While a lot of these demons still exist, I believe the digital age in which we live has empowered women, particularly in relation to fashion and how they choose to present themselves. For the first time in history, individuals have enormous control over how they present themselves to the world. Social media is, among many other things, a vehicle for self expression. If Kim Kardashian wants to post a nude selfie because she’s proud of her post-pregnancy weight loss, she can. She is free to choose how she wants to be seen. A woman can feel empowered by creating a look of her own liking that she chooses to adopt. Sharing that look on social media can further empower her. The digital age has perhaps built a bridge between fashion and feminism."

Read the full article on Ramona HERE

Read my interview HERE.