Showing posts with label media. Show all posts

Are You Brave Enough?

Our generation has the ability to read a seemingly infinite pool of opinions.  At first glance, this seems to be empowering. Our access to information is greater than ever, with social media driving a mass of news and media to us at all times. But have you ever stopped to assess what you're consuming? Although we have access to immense diversity of media, both in culture and opinion, how much of it do we actually let through?

With the ability to select who we follow, we're able to filter our feeds and customise them to our likes and interests. I can select my favourite bloggers, publications, news agencies, and cultivate a wealth of information tailored to me. Even on Snapchat, although it showcases a variety of publications, I only read those that interest me, and that I trust. This is a great luxury, one I wouldn't necessarily change. But it raises an important question. While social media gives us great power to broaden our horizons, are we actually narrowing our perspective by filtering what we consume?



The self-selection of news is becoming a big issue and it is easy to be drawn into it. If you only consume the views of those who think like you, it can only serve to reinforce what you already think and reinforce any prejudice you have.

If you're a Trump supporter, and have no interest in hearing criticism of his administration, it's easier than ever to mute those who disagree with you. Likewise if you hate Trump, it makes sense to follow and support publications which aren't afraid to criticise him. Perhaps you loathe a certain boy-band because of their young female audience, but have you ever actually listened to their music? Maybe you're a die-hard fan, but are you brave enough to have your opinion challenged by someone who isn't?

If we only ever read opinions that reinforce our own, we are never tested. Those views are  solidified, perhaps subconsciously, by the fact that everyone else on our feed agrees with us. And doesn't that cause of a roadblock in social change? 

My Internship at CNN

I completed an internship at CNN (Turner Broadcasting), working partly in the business side and partly in the newsroom.  It was an incredible experience. I met smart people, sat in on fascinating meetings that gave me a real insight into the way the media business works, and was able to actively contribute.



I’ve had my blog for three years and have constantly asked myself questions about how to build an audience, what content resonates with people and what strategies work best for engagement.  It was fascinating to find that CNN/Turner Broadcasting, an organisation that reaches billions of people each and every week, routinely ask themselves virtually the same questions.  Of course the scale is much grander and the stakes higher, as they are a business and need to generate income, but much of the discussion was around content and audience engagement.  It was thrilling to gain insights into how it all works.

I’m pleased to say that the team put me to work while I was there.

One highlight was researching and curating my millennial thoughts on CNN's new internal startup, Great Big Story. It creates such good content, and tells fascinating and powerful stories, so I highly recommend checking it out. Below is one of my favourite videos they've created.



I spent a day (and one very early morning) working in the newsroom. One of the highlights was producing a piece on Brexit for the breakfast news show. I was asked to track down two under-24 year olds with opposing views – one who voted to leave the EU and one who voted to remain for an on-air debate. I managed to find them, pre-interview them, and then booked them to go on air the next morning. I volunteered to go to the studio just off Oxford Street at 6:30am to watch from the control room as the piece went out.  It also meant I could make sure that the two guys turned up and on time!  It was a very rewarding feeling, seeing something you organised go out on live TV. It was a great piece, see a screenshot below.



I went to a conference by Westminster eForum, and heard insights on the future of monetising digital content from people from CNN, Deloitte, News UK, Featured Artists Coalition, The Lad Bible and more. During the panel discussion I asked the marketing director of The Lad Bible, Mimi Turner, a question on misogyny. You can see the transcript of below. I was engaged throughout the whole conference, especially as digital content is something I invest a lot of time in.



One of my more lightweight, but very enjoyable, tasks was to screen cartoons for airlines for sensitive content (Turner Broadcasting owns Cartoon Network). I am well versed in the Power Puff Girls relaunch and We Bare Bears, which has honestly become one of my favourite shows.



It was a wonderful experience for which I am enormously grateful. Thanks to Greg, Natalie, Owen and the rest of the team for being so welcoming and generous. Thanks, too, for asking for and listening to my views; for giving me real insights into such an extraordinary business; and for the opportunity to contribute. 


-LEXI